Ivy & Loulou
• brand strategy, naming
• brand identity creation
• packaging design
In the world of children's play makeup, Ivy & Loulou emerged as a breath of fresh air, offering a line of products that stood out for their natural, vegan and safe composition.
The challenge was multifaceted. Firstly, Ivy & Loulou needed a brand identity that resonated with their core values: natural, safe and fun makeup for kids. The products, crafted with meticulous care and high-quality ingredients (such as jojoba oil and natural pigments), needed a brand persona that embodied both safety and playfulness. Secondly, the digital presence, especially the webstore, had to be as inviting and user-friendly as the products themselves.
It was great to be part of Ivy & Loulou's journey from the beginning. We were involved from the very first steps, from naming the brand to designing the fun packaging. Honestly, we’ve had a blast creating the brand identity, packaging and webstore. In addition to the brand name Ivy & Loulou, we also provided strategic input on the product names: Moonlight silver, Fairydust gold, Lollypop pink, Butterfly blue, Moonlight magic, Fairy fun and Go glitter.
The launch of the Ivy & Loulou brand and webstore was received positively. The brand successfully carved a niche in the market, appealing to parents looking for safe, natural play makeup for their children. The webstore has seen growing traffic, with increased engagement and positive feedback from customers. The brand’s identity, reflected in its digital presence and packaging, has been instrumental in building customer trust and loyalty.
The collaboration with Ivy & Loulou was a testimony to the strength of thoughtful branding and design. The brand is a shining example of how a clear vision, coupled with strategic design and digital implementation, can create a compelling brand story that resonates with the desired audience. As they continue to grow, Ivy & Loulou remains a beacon of fun, creativity, and safety in the world of children’s play makeup.