RabbleInc.
• brand strategy
• brand identity creation
RabbleInc. is a small company with truly a huge impact. It wants to make the world a better place by connecting the infinite power of people within organizations with the exponential (technological) possibilities of our time. Developments often lead to the question of how permanent the existence of an organization really is. RabbleInc. helps to (re)discover this, for example by assisting management teams and HR teams. Together they make the existence of the organization palpable and demonstrable, leading to guidance for lasting change.
The word Rabble normally can be described as 'a disorganized crowd' and it certainly contains 'confusion'. This has led to the horizontal shift in sans serif typography. To emphasize the movement that RabbleInc. will be deploying in organizations, the typography is set in italics. The logo design has a strong visual sense of the seventies punk(rock) movement, which connects to themes like 'unruly' and 'disorder', but in the end also 'change'. We gladly used this type of visualization because it is in the collective memory of almost all reflective adults.
Moreover, the leading charm of the founder of RabbleInc. has always been the black crow. She (Gonnie Been) is well known for it and uses its symbolism and natural behavior in business meetings and presentations on a daily basis. Due to its importance, the letter 'A' in the logo design has been transformed into an abstract crow without losing the impression of the letter. The black crow has finally led to the fact that the visual identity design is executed in black and white only.